Book Marketing for People Who Hate Social Media
A real strategy for real writers—no algorithms, no follower count, no reels required.
Tired of being told you have to be on Instagram, TikTok, or Twitter to sell your book? You’re not alone—and you’re not wrong. In this refreshingly honest, high-impact session, bestselling author and book coach Rea Frey reveals a sustainable, soul-aligned approach to book marketing—without relying on social media at all.
Whether you’re a debut author or a burned-out veteran, this workshop gives you a new way to grow your audience and launch your book on your terms.
You’ll learn how to:
- Build your Quiet Visibility Strategy
- Launch using the Social-Free Book Launch Flow
- Pitch podcasts, essays, and aligned outlets without a publicist
- Create meaningful momentum through word-of-mouth and reader referrals
- Grow your first 100 true fans—no platform required
You’ll walk away with:
- Fill-in-the-blank pitch templates
- A weekly visibility map
- A 3-part launch email series
- A radically different (and freeing) way to think about marketing
This is for the writers who want to be seen without selling out.
Let’s get booked—without the ’gram.
Beyond the Query: The First 50 Pages
Chantelle Aimée Osman, senior editor at Simon & Schuster's newest imprint, Simon Maverick, joins us for a new Symposium event.
Query letters and synopses are important steps in your publishing journey, but what really lands an agent, editor, or in the end, a reader, are the first 50 pages of your manuscript.
This workshop will not only give you the tools you need to perfect your query and synopsis, but will also discuss common pitfalls in the first 50 pages, and what to do to make them shine.
*Bonus: All registrants will get a free copy of Chantelle's Quick and Dirty Guide to Editing, post-event.
[Enjoy Chantelle as a guest on "The Story Will Save You" podcast.]
One-on-One with Producer Michael Peterson
Pipeline Executive Director Matthew Misetich talked with Michael Peterson, Vice President of Development for Phoenix Pictures, to discuss the art of screenwriting and filmmaking through the lens of a producer.
As always, our Symposium one-on-one conversations are a community event, welcoming the audience's questions, too.
Relevant Symposiums Sessions:
Creative Strategies for the Changing Screenwriting Landscape
*All registrants receive a FREE entry to the 2026 Script Pipeline Competition*
Breaking into screenwriting is not only challenging, but it can also be a complete roller-coaster—especially over these past few years!
We’ve been through so much: Covid, Writer’s Strike, Peak TV, and its demise. And now … Coverfly going away and a dramatic change to The Nicholl—which for years had its place on many a writers' bucket lists—has completely upended many screenwriters.
However, at the same time, the feature market is gaining momentum we’ve not seen in years. Not only did Sinners do something in the box office that’s not happened in 16 years (or ever for a horror movie), but specs are also moving in the professional space with more momentum and excitement than we’ve seen in a long time.
To adjust to ongoing changes in industry dynamics, our symposium with Screenwriting Coach Lee Jessup will seek to help you define your most effective next steps in order to work smart and move your screenwriting career forward.
*Rules for Free Contest Entry Bonus: Any Symposium event that offers a free entry to one of our contests applies to future submissions, not refunds on past submissions. Code will be sent in the recording email, post-event.
We're proud to announce Lee Jessup's new and exclusive coaching offer through Script Pipeline.
From Draft to Deal: What REALLY Happens After You Finish Your Book
You typed “The End”… now what?
Finishing your book is huge—but what comes next is what separates a finished manuscript from a published one. In this real-talk symposium, bestselling author and book coach Rea Frey takes you behind the curtain of what actually happens after you finish your draft—and why the real work (and magic) starts after the final page.
We’ll cover:
- Why the “now what?” feeling is totally normal—and what to do with it
- How to revise your book like a pro (hint: you’re not ready to query yet)
- What literary agents really do—and how to get their attention
- Realistic timelines from draft to deal to bookshelf (think years, not weeks)
- What happens when you do get the book deal: contracts, royalty math, and red flags to watch for
- How to ask the right questions up front about your publishing team—so you’re not caught off guard by what’s on you to handle
- Why marketing starts before your book comes out—and how to make a plan you’ll actually stick to
You’ll walk away with:
- A “Ready to Query?” checklist
- A sample query letter that sells
- A publishing timeline breakdown
- A 3-month book launch marketing plan to build early buzz and long-tail sales
Perfect for:
Writers with a finished (or almost finished) manuscript, querying authors, and anyone stuck in the “what now?” limbo after typing The End.
The Great Publishing Debate: Traditional vs. Self-Publishing and What No One Tells You
Publishing a book is no small feat—but choosing how to publish it? That might be the biggest plot twist of your career. In this no-fluff, myth-busting symposium, bestselling author and publishing strategist Rea Frey breaks down the fantasy, the fine print, and the facts behind both traditional and self-publishing—so you can stop spinning in indecision and start building your own path forward.
We’ll cover:
- What traditional publishing really looks like (beyond the fantasy of six-figure deals and NYT lists)
- The truth about self-publishing—and how indie authors are building six-figure empires
- Royalties, rights, and the realities of money
- The red flags of vanity presses and misleading hybrid models
- How to determine which path aligns with your goals, timeline, and creative vision
You’ll walk away with:
- A royalty breakdown (traditional vs. self-publishing)
- A "Which Path Is Right For You?" quiz
- A contract red flag checklist
- Real author confessions, timelines, and what no one else tells you about life after “The End”
Whether you're querying agents, formatting your ARC, or just trying to figure out what the heck BISAC codes are, this symposium will give you the clarity (and courage) to move forward—on your terms.
Perfect for:
Aspiring authors, writers ready to publish, and creatives weighing their options in a rapidly shifting industry.
Submitting to Small Presses and Literary Journals
Wherever you are in the writing process, submitting your work can be a helpful light at the end of the tunnel. But the world of literary magazines and small publishers is so expansive and diverse, it’s hard to know where and how to send your work out for publication.
In this workshop with Dennis James Sweeney, author of How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses, we’ll talk about the landscape of literary magazines and small presses, strategies for achieving your publication goals, and how to navigate the meaningful but difficult act of sending out the writing you’ve worked so hard on.
You’ll leave the class with next steps for submitting your latest piece of fiction, poetry, creative nonfiction, or hybrid work. Join us if you’d like company in the exciting but daunting process of sending out your writing.
This presentation will cover:
- Where to submit your writing
- Formulating your submission strategy
- How to write a cover letter
- Setting up your documents
- Specific examples of published writing
- How to stay in touch with your goals as a writer and author
- Q&A
One-on-One with Literary Agent Kate McKean
Kate McKean is a literary agent at the Howard Morhaim Literary Agency in Brooklyn, but she's also an author and the creator of the popular Agents & Books newsletter. Get ready for the ultimate agent AMA.
Pipeline exec Jeanne Veillette Bowerman conducts an intimate one-on-one dialogue with Kate, diving into the life of an agent, and also her new book, Write Through It: An Insider’s Guide to Publishing and the Creative Life, available now. If that's not enough, she also has a picture book set to publish by Sourcebooks in 2026.
As always, our Symposium one-on-one conversations are a community event. While Jeanne and Kate converse, your questions will be addressed, too.
Pour a beverage, sit back and relax. Enjoy the dialogue.
Resources:
Kate’s Website
Agents + Books Newsletter
Kate on IG
Kate on X
Kate on BlueSky
Kate on Goodreads
Order Kate’s new book, Write Through It: An Insider’s Guide to Publishing and the Creative Life
Free Symposiums Mentioned:
Hard Truths: Book Writing Competitions
One-on-One with Victoria Strauss
Fundamentals of the TV Series Bible
*This event is not available on-demand but will be rescheduled for an encore at a later date.
Every television show has an engine; the consistent heartbeat of story that brings the narrative pieces together to make a series run smoothly, episode to episode and season to season.
But what does that mean practically for writers? How do you build an engine so it works flawlessly? And then, how do you pitch it on the page so simply that anyone from another writer to a producer to an executive can understand it clearly?
That’s what this class is about.
The TV bible is the script for your series pitch. Bibles range in size and shape, but one thing is the same. It will be the answer to this question:
How does your TV show work?
You’re going to learn how to define and execute the different pieces of narrative engine for a television series. And while that may sound academic and kinda daunting, after this class, you’ll walk away with simple, practical, and effective tools to use to break down existing shows, and to write the Bible script for your own.
Get ready to work with Merridith Allen, an instructor who has helped hundreds artists craft their show ideas—from emerging writers to staff writers, producers, and feature writers breaking into TV.
After this class, you’ll be next on the list!
*CONFIDENTIALITY: In an effort to best facilitate event participation, the recording will only be shared with the registrants and not available on-demand.
Writing for Comics: Finding an Artist and Comic Distribution
Recently nominated by the Chicago Reader as the best comic book writer in Chicago, comic writer and founder of Avina Comics John Aviña will demonstrate how to find an artist, spot common scams, how to be a good collaborator with an illustrator, and also share best ways to distribute your work once your project is complete, whether that be in traditional publishing or as an independent comic creator.
The following topics will be discussed:
- Finding an Artist
- Social Media
- Test Pages
- Contracts
- Scams
- Design out reach
- Manga vs Comics
- Distribution
- Traditional
- Indie
- Diamond Publishing
This session is a wonderful compliment to John's first "Writing for Comics" Symposium available on-demand.