Goal-Setting and Goal-Getting for Writers

To get what you want, you need to know what you want. Setting the foundation for your writing goals is key. Whether you’re starting a new project, finishing a manuscript, building your author platform, or figuring out your next steps, having clarity and a game plan will help you move forward.

Hosted by goal strategist, author, and The Book Proposal Expert Debra Eckerling, this session will introduce you to The DEB Method®, her system for goal-setting simplified. DEB stands for Determine Your Mission, Explore Your Options, and Brainstorm Your Path. Writers will define their goals, prioritize projects, and create a plan to turn their vision into reality.

During this session, you will:

Whether you are just starting out, working on a current project, or planning your next chapter, this workshop will set you up for success for the new year and beyond. 

How a Book Becomes a Movie: What Authors and Screenwriters Need to Know

The filmmaking business is complex and baffles many—even those working in it. The reality is, there is no single way to get a film made. But there’s no question that Hollywood loves adapting intellectual property. The more authors and screenwriters understand the different adaptation paths, the better their odds of success.

One major hurdle is the overabundance of scammers looking to exploit an author's dream of getting their work published or produced—making them a perfect target. But the best way to protect yourself is to understand how the book-to-film process works and how to identify a scam when you see one.

As a screenwriter, Jeanne Veillette Bowerman has adapted other author’s work, including a Pulitzer Prize-winning book, and she’s also worked closely with authors, guiding them on how to navigate Hollywood. She’ll dive deep into the processes to help writers come to the negotiation table well-informed.

What we'll cover:

Who would benefit from this session?

Professional Screenplay Formatting and Structure


Formatting and structure are vital to every screenplay because they instantly announce your readiness to be taken seriously as a screenwriter. Whether you’re writing a feature, short, or TV pilot, nailing these crucial elements dramatically increases your chances of getting your script read and sold.

In “Professional Screenplay Formatting & Structure,” Timothy Cooper will walk you through everything he wishes he’d known when he started: the principles behind why formatting matters, his tried-and-true steps to building your story from logline to outline to script, and exactly what differentiates professional pages from amateur ones.

You’ll learn:

After this class, you’ll understand what you can and can’t mess with when it comes to professional script formatting, solid structure for pilots and features, writing clear yet subtextual dialogue, and creating propulsively powerful scenes that'll get you past the gatekeepers.

Screenwriting Essentials: Improving the Read

Professional screenwriter Tom Vaughan (Winchester, starring Academy Award-winner Helen Mirren) shares critical advice to elevate your writing to a more pro level.

It’s called “A good read.”

It’s when a reader’s eyes glide down the page of a screenplay in an easy, emotional flow.

It’s when a reader sits down to read a screenplay and doesn’t get up until they’re finished.

It’s when the screenplay focuses on the emotional experience rather than the technical one.

And it’s the difference between a good story being easier to identify and one that gets buried in an avalanche of text.

Every screenwriter makes two choices. First, what actually happens in the story. And next, how to transfer those sounds and images to the reader through text.

"Improving The Read" focuses on that second one.

This presentation will cover:

Mistakes Comedy Writers Make and How to Fix Them

Comedy writers make a lot of mistakes. Like, they start writing before their lives are messed up just enough to begin. Or not using comedy writing for what it’s really intended—revenge. Or … heaven forbid, they start dating comedians.

This isn’t about that. We can talk about that over beer afterwards.

This session’s about the craft. The biggest mistakes in comedy scripts and how YOU can avoid them. For new and seasoned writers.

Some of the mistakes we’ll talk about…

1. Underdeveloped storyworld: Weak storyworld = weak jokes. We’ll learn to build a solid world that’ll cradle your characters, theme, and storylines.

2. Not character-led: Ignore your characters at your peril. We’ll go through the evil ways you can squeeze out all the juicy goodness and belly laughs from them.

3. They stop before it gets funny—Ouch. Yeah, this one hurts. But it’s true. We'll help you make your scripts one-jillion* percent funnier.

Want to know more? And hear the rest of the list? Come to the session.

You'll be able to avoid the mistakes that drive competition readers, development producers, script editors, and directors batshit crazy. And you'll make your writing a lot stronger. 

*One jillion is not a guarantee. 

Finding Your Niche: Buck Trends to Build a Career with Purpose

Most filmmakers are told to “stay open”: to write anything, direct anything, be everything. But in today’s industry, that approach often leads to a pile of scripts with nowhere to go.

In this Pipeline Symposium, writer/director Zach Bandler challenges the myth of the generalist filmmaker and makes the case for something far more effective: finding your niche. Drawing from his own shift into storytelling at the intersection of healthcare, empathy, and neuroscience, Zach will share how this evolution led to partnerships with medical institutions, an artist residency, and new pathways for funding and distribution outside traditional industry channels.

Zach will offer a practical framework for identifying the thematic lane you’re uniquely positioned to explore, and connecting that work to communities, institutions, and ecosystems that are actively seeking those stories.

Attendees will learn how to move beyond chasing traditional industry pathways and instead build a personal storytelling identity that attracts collaborators, funding, and audiences.

Because the goal isn’t to do everything. It’s to do something that only you can do, and build a career around it. 

What attendees have said ...

"Substantive recommendations and specific advice.  Very helpful, thanks so much!"

"I like Zach's approach and perspectives on establishing one's creative identity. It's helpful to me right now in solidifying mine."

The Foundation: Crafting Brilliant Loglines & Outlines

Loglines and outlines are the foundation of every screenplay—yet they can feel tougher to write than the script itself! Sure, they may be summaries of a more complex story, but they’re often what stand between your idea and the executives, producers, and decision makers that could jumpstart your career.

In "The Foundation: Crafting Brilliant Loglines & Outlines,” Timothy Michael Cooper dives into the vital craft of creating a logline and outline that give your screenplay a powerful foundation. He’ll help you create loglines that capture the full potential of your concept, followed by an outline that sets your script up for success by maximizing your story’s character arcs, unique attractors, and emotional impact. 

You’ll learn:

After taking this class, you’ll have all the templates you need to write a logline and outline that capture the full potential of your idea, get executives excited about your hook, and convey your genuine passion and voice. 

The Art of the Thrill: Essentials for Writing Exciting Thrillers

It begins with a knock at the door.
A body discovered.
A startling crime.

But how do you keep readers turning pages long after that inciting incident? How do you build tension that tightens chapter by chapter, plant red herrings without losing track of them, and deliver twists that surprise and satisfy?

In this session, thriller-award-winning author Lauren Nossett will break down the architecture of a gripping story. She’ll discuss how to raise the stakes, design layered characters, and craft suspense. 

You’ll learn how to:

You’ll leave with practical tools you can immediately apply to your manuscript and a clearer roadmap for keeping readers up all night.

What attendees have said ...

"Very thorough presentation of crafting a thriller. The examples helped illustrate the topics."

"Symposium brings on some great writers to talk craft. Lauren Nossett is one who comes with her own insights on story development and a candid rendition of what a writer must tackle in the course of a project. Always informative."

"I liked the exploration of imperfect characters and this multi-level cause and effect on the story."

"The instruction was detail-oriented and not vague. I don't want an overview. I want specifics. This did a great job hitting all the notes with examples."

"Loved the explanation of the three-act arc and how to write strong sub characters. This gave me a lot of ideas for the novel I'm writing."

"It was succinct and to the point, accompanied by examples that illustrated the ideas. She was great, thorough, informative."

"Superbly done. The basics and foundation for writing a good mystery-thriller. Thanks!"

Commercially-Driven Decisions: Being Intentional with Story Choices

The Commercially Driven Choices session by Court Stevens reveals what separates stories that are simply well-written from those that truly connect and sell. This dynamic session unpacks the strategic decisions writers must make to increase reader engagement—focusing on transformation, satisfaction, opposition, scope, and consumability as the core drivers of commercial storytelling. By understanding how scope shapes audience reach and how emotional relatability fuels momentum, attendees will learn how to intentionally design stories that resonate on a larger scale.

Through clear frameworks and memorable examples, this session equips writers to move beyond instinct and into purposeful craft. Attendees will gain insight into aligning character wants and needs, building meaningful opposition, and creating stories that feel both deeply human and widely accessible. The result: writing that not only matters—but moves the commercial sales needle.

Takeaways for Attendees:

What attendees have said ...

"Extremely thorough presentation—Court is a great teacher."

"Phenomenal presentation. Concise, logical, clear and informative. Concepts not just relevant to market but also artistic impact.  Thank you!"

"She was organized, intentional, and talked clearly and was just the best I've heard on the subject."

"It exceeded my expectations. Thought provoking. Though it's difficult to analyze my own manuscript I need to consider what categories could attract a larger audience using the information presented. It would be nice if an agent could then finally connect with my work."

The Plot Wheel: More than Just Structure

The Plot Wheel is more than a structure—it’s a storytelling engine designed to create connection, momentum, and reader satisfaction.

In this engaging presentation, Court Stevens breaks down the eight essential movements of story into a clear, repeatable framework that helps writers move from idea to fully realized narrative. Writers will gain the power to intentionally shape both the emotional journey and the commercial appeal of their work.

Attendees will leave with a practical, scene-by-scene understanding of how to build tension, deepen character, and deliver a satisfying resolution. Whether you’re drafting your first novel or refining a manuscript, The Plot Wheel offers a roadmap and checklist that aligns character transformation with reader emotion—ensuring your story doesn’t just work, but resonates.

Takeaways for Attendees:

What attendees have said ...

"This webinar represents true thought leadership in the strategy and practice of storytelling. Thank you so much!"

"I get emails about these sorts of events every day and today I just decided to do it, and boy am I glad I did. Well done!"

"I really enjoyed today's webinar. The biggest takeaway for me wasn't simply learning another story structure—it was learning to think about storytelling through three lenses at the same time: plot, character, and especially the audience's emotional journey. The framework gave me a new way to evaluate educational content by asking, "What should the audience be feeling at this point?" That perspective alone made the webinar worthwhile. I also appreciated that the material was practical rather than purely theoretical."

"This explains so much of how to get your intended audience/reader engaged in your story and committed to the end. Dirty Dancing was an excellent model, as was the mention of How to Train Your Dragon."

"Integrated synopsis that incorporated multiple systems—unique concept, well explained and easy to understand."