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Even your fiction book can benefit from examining it like a business person. Because that's what editors and publishers do. Your proposal, which outlines your project for a publisher, has to be so good that editors fall in love with it and believe that readers will, too. In fact, writing a proposal will set you up for success even if you plan to self-publish. The problem? Most writers have no idea how to create a winning proposal. They simply don’t think like business people which is exactly what's needed. And this is a problem for authors. But Amy B. Scher is going to change that.

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One-on-One with Literary Agent Cecilia "CeCe" Lyra

Recorded

January 14, 2026

Duration

1 Hour

Cost

Free

Subject

Publishing

Topics

Business, Craft
Listen

*NOTE: Zoom played tricks with CeCe's calendar, so we got the party started a little late. You can watch the first 10 minutes of Jeanne's impromptu AMA, or skip to the 10-minute mark when CeCe's genius starts.

If you're a listener to the podcast "The Shit No One Tells You About Writing," you already know the amazing literary agent CeCe Lyra. To say we're thrilled to have her on Symposium is the understatement of the year.

At Symposium we have one important rule: To tell people what they need to hear not necessarily what they want to hear. Hard truths will get you farther in your career than false hope, and CeCe politely puts her Grinch hat on to deliver the honest advice you need to improve your odds at publication.

We'll dive into the world of a lit agent, the advice writers need to improve, and you'll even get to ask questions, too!

Cecilia “CeCe” Lyra is a literary agent at Wendy Sherman Associates representing adult fiction and non-fiction. She is drawn to books with strong hooks and smooth writing, told with originality, nuance, and authenticity. A long-term strategic thinker, CeCe prioritizes the creative reach and sustainable longevity of her authors’ careers, and she is especially looking for clients with whom she can build fruitful, lasting relationships.

Both a storyteller and a storyseller, CeCe believes that stories are empathy-generating machines capable of healing, connecting, and enacting true change. As a mixed race Latinx immigrant, CeCe understands the power of seeing oneself reflected in books, hence her passion for championing under or misrepresented voices and narratives that contribute to a larger cultural conversation. CeCe is a member of the Association of American Literary Agents (AALA). The popular podcast The Shit No One Tells You About Writing, for which CeCe is a co-host, has over four million downloads. CeCe is also a recovering lawyer, but asks that you do not hold that against her.

Resources from this session:

Panelist

Cecilia "CeCe" Lyra
Cecilia “CeCe” Lyra is a literary agent at Wendy Sherman Associates representing a range of fiction and nonfiction authors writing for the adult market. Born and raised bilingual and bicultural in Rio de Janeiro, CeCe is passionate about representing under and misrepresented voices. She is a member of the Association of American Literary Agents (AALA) and […]

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Upcoming Events

A Book Proposal Coach’s Secrets to Selling Your Non-Fiction (or Fiction) Book

October 21, 2026
Even your fiction book can benefit from examining it like a business person. Because that's what editors and publishers do. Your proposal, which outlines your project for a publisher, has to be so good that editors fall in love with it and believe that readers will, too. In fact, writing a proposal will set you up for success even if you plan to self-publish. The problem? Most writers have no idea how to create a winning proposal. They simply don’t think like business people which is exactly what's needed. And this is a problem for authors. But Amy B. Scher is going to change that.

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