When we have a book idea, we often don't know where to start. We ask, is this idea any good? Is it worth doing? Am I good enough to do it?

In this session, Amy Goldmacher will guide you through elevating your ideas through these critical steps:

• Recognizing anxiety’s protection mechanisms 
• Reframing them
• Identifying our deep motivation
• Describing our ideal reader’s problem
• Doing the hard work 

We'll do workshop exercises to get you clear on your book idea, and why it's important to you, so you can write it (or the proposal for it):

• What You Want To Say: You get crystal clear on the core concept that encapsulates what you want to say with this book and develop the content that serves and delights your readers.
• How You Say It: You develop the structure and organization that best serves your work and helps your audiences experience your content powerfully.
• Who Needs To Hear It: You pinpoint your specific audience(s) and determine the best route to reach them that also meets your unique goals and needs.
• How You Talk About It: You describe your book in terms audiences understand it, including agents and publishers as well as your readers.

This session are for any writer, whether you’re writing fiction, nonfiction, or memoir, and whether you’re:

• At the very beginning stage with a great idea—or several—and don’t know where or how to start.
• In the drafting stage.
• Have a complete, revised, and edited manuscript and are ready to seek agents or publishers.

Take a 30,000-foot view of your project and get feedback for improvement. After this session, you will feel confident that your book idea has what it takes to succeed.