Writing for cable networks such as Hallmark, Lifetime, or UpTV is specialty writing. Same with any of the streaming services looking for a “Hallmark” type of Christmas film—and they all are.

They each have their specific brand. For their specific audiences. They have guidelines you have to write to. This class will lay those out and help you navigate the choppy waters that can be writing for one of these networks.

Topics include:

• The 9-act break requirements
• Writing within network guidelines creatively
• How to market yourself after you have a script ready to be seen
• Q&A

What Attendees Have Said ...

"Bob was fantastic. Helpful, informative and his willingness to not only answer questions, but encourage was wonderful! This definitely will have me going back to make some edits on my screenplay."

"I appreciated the frank and enthusiastic information. I'm now re-energized to begin my next Christmas script, especially since I now know everything I did wrong with my last one. Thank you so much for your time and for sharing your expertise so openly."

"Sometimes you just get lucky and find the right seminar and the right speaker. This was one of those times.  The  personality of the host and the speaker were right on mark. Both of them wanted to lay out insight into the industry that is hard to come by. Loved it. Well worth it. Professional. I actually was left with the feeling I found a seminar that offered advice from exceptional and experienced industry professionals willing to help.   A+++.   Thank you so much."

"This was so informative, I no longer feel in the dark feeling my way. Now, I have a clear vision and am encouraged to get back to creating."

"I loved his honest answers—and the 'business perspective' that he brought—i.e. this is what you need, this is what you can't have, that's not your job, it's for the producers to figure out. Real world perspective about how to write TOWARDS this goal."