So you’ve written the book of your heart, queried into the slush pile and successfully found an agent, who then sold your book to an editor at a Big 5! Ever wonder what happens behind the scenes once your book is acquired?

Leila Siddiqui has spent ten years working in marketing in two of the Big 5 publishers and will walk you through what to expect when the book has passed acquisitions and finds a publishing date. The publishing journey is often referred to as a “hurry up and wait” with moments of intense marketing activity and then maddening calm.

You’ll learn about what marketers do at acquisitions, after the book is acquired, how they partner with the sales team to position the book to retailers, and how they bring the book the audiences. Whether you’ve self-published, on the editor submission journey with your agent, or a seasoned traditional author, there’s always something to learn about the publishing process from an insider.