Same Circus, Different Clowns: Book Marketing for Indie and Traditional Publishing

Same Circus, Different Clowns: Book Marketing for Indie and Traditional Publishing from Pipeline Artists - Symposium on Vimeo.

Whether you are a self-published author or a traditionally published author, you need to learn how to market your book. After all, you didn't write it only to have it sit in a box. You want people to find it ... and love it!

Every self-published authors knows they'll have to handle marketing, but traditional publishing has changed, too. There used to be a day when publishers would send authors out on book tours, but even publishers don't have big marketing budgets anymore.

If you want to increase your sales, it's critical for all authors to learn how to self-promote.

Author Teri Bayus will show you unique and tested avenues to sell your books and promote yourself after the world stayed home for three years.

We will explore these new marketing tools and opportunities:

  • BookTok
  • Reviews
  • Affiliate Marketing
  • Podcasts
  • Book on Tour
  • Book Sites
  • Instagram influencers
  • Review Other Authors
  • Speaking Engagements
  • Book Clubs
  • Lifestyle Events
  • Canva
  • Book Shepherds
  • Social Media Scheduling

[Recorded August 9, 2023]

"I thoroughly loved listening to Teri. She’s so authentic and personable. I found her advice organized and completely relevant." - Joan U.

Questions about registration? Check our handy FAQ page.

Teri Bayus is a writer of words and a builder of worlds.

She has self-published two novels and optioned three screenplays and two teleplays. Her current novel, The Greatest Of Ease, is about her time as a trapeze artist in a traveling circus. Her previous novel, Consumed is the genre of culinary erotica. She has a nonfiction book, The Universal Conspiracy about how the universe collaborates to make everyone's dreams a reality.

Before the plague, she hosted and produced the TV show Taste Buds (, highlighting the chefs’ talents and restaurants worldwide. She was a food and film critic for twenty years and the executive director of the Central Coast Writers Conference for six years. She has taught many writing and marketing classes at colleges and adult education forums.

Her love for inspiring others has brought her to the path of a professional speaker. She adores sharing her journeys with others by facilitating many workshops, classes, and marketing seminars. She is a serial entrepreneur having owned 28 businesses in the last 30 years.

She lives with her husband, who is a wild entrepreneur, one giant tortoise, two terrible dogs, and a wonderful cat in Pismo Beach, California.

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