If you're a writer, you've probably heard that you need an email list. You've probably also heard that you need to build an audience, grow your network, market your work, and still somehow find time to write.

What you may not realize is that an email list remains the most valuable asset a writer can build—and that growing one can actually be fun (seriously). Better yet, your newsletter can help you accomplish all those other goals, too.

In recent years, Substack has evolved from a simple newsletter platform into one of the most powerful tools available to writers. It can help you connect with readers, expand your network, promote your work, test ideas, generate new revenue streams, and build a sustainable creative career—all while maintaining direct ownership of your audience.

In this practical presentation, author, podcaster, and writing instructor Courtney Kocak will show you how to use Substack as a writer's Swiss Army knife, whether you're just getting started or looking to get more out of the platform.

By the end of this presentation, you'll understand what's possible, which strategies make the most sense for you, and exactly where to focus your energy. You'll leave with a clear plan for using Substack to support your writing goals and turning it into the hub of your creative ecosystem. You'll also receive take-home resources to help you put your plan into action.

This presentation will cover:

• Why every writer needs an email list (even/especially if you hate marketing)
• Why Substack has become a writer's Swiss Army knife
• Coming up with a newsletter concept that supports your long-term goals
• Setting up a Substack that works for you
• Low-maintenance content strategies that won't eat into your writing time
• Simple ways to attract your first subscribers
• Using Substack to build relationships and expand your network
• Leveraging Substack to support books, bylines, podcasts, classes, and other creative projects
• Examples of newsletters that are doing it well
• How to get started without overcomplicating it
• Q&A

What attendees have said ...

"I've heard of Substack over the years, but didn't know what it was or how effective it might be. Courtney really explained it very well and gave a very good overview of how to use it, what to expect, etc. I especially liked her realistic approach and advice about being authentic and not stressing out about perfection, constant posting, unscribers, etc. It was refreshing to hear the truth, since so many presentations about social media make it sound crucial to post, post, post. I loved her comment that if she posted every day it would "kill her soul" because I feel that way, too! But she made me understand the value & I can now imagine using Substack to promote my novels and build my audience. This was a very worthwhile presentation and very affordable. Thanks!"

"Great writing exercises to build out our Substack. Feel energized and excited after listening!"

"The speaker clearly knew her stuff. Her presentation was full of useful information and she was incredibly generous with her time."